Founder Notes

    Insights on recruiting, startup hiring strategy, and building great teams from Sean Huynh, Founder & Principal Recruiter at Solara Talent.

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    Sean Huynh

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    Founder & Principal Recruiter

    Building the modern recruiting platform for ambitious startups.

    Startup Engineering Recruiting in New York: Notes from a Week on the Ground

    April 23, 2026

    by , Founder of Solara Talent

    I spent last week in New York meeting with founders and hiring leaders across the city, and it reinforced something that's becoming increasingly clear:

    The startup ecosystem in New York is thriving — and competition for talent is intensifying.

    Over four days, I had 10 meetings with early and growth-stage companies across AI, fintech, ecommerce, and robotics. From Soho to Midtown to Brooklyn, each neighborhood had its own energy, but the common thread was the same — teams are building fast, and hiring is one of the biggest constraints to growth.

    The Energy Across NYC

    One of the things that stands out about New York is how different each part of the city feels:

    • Soho blends fashion, consumer startups, and design-forward teams
    • Midtown feels more traditional — finance, infrastructure, and enterprise
    • Brooklyn is where things slow down slightly, but the builder culture is just as strong

    I ended up walking miles each day between meetings and genuinely enjoyed every minute of it. There's a density to New York that makes it one of the most interesting places to build — and hire.

    On the Ground with NYC Startups

    Across the week, I spent time with founders at companies like Ekho (automotive ecommerce), Intellebox (AI wealth advisory), Domaine (Shopify ecosystem), Antioch (robotics), and eino (AI networking).

    Each team is tackling different problems, but the hiring challenges were consistent: finding strong senior engineers, building product teams that can move quickly, and competing with well-funded startups for the same talent.

    This is where startup-focused recruiting in New York becomes critical — generic approaches don't work in a market this competitive.

    A Moment of Reflection

    Sean Huynh on the Seastreak ferry from Manhattan to Highlands, NJ
    Taking the Seastreak ferry from Manhattan to Highlands, NJ between meetings — one of the moments that gave me time to reflect on how much is happening in NYC right now.

    One moment that stuck with me was taking the Seastreak ferry from Manhattan to Highlands, NJ on the way to meet the Intellebox team. Being out on the water gave me a chance to reflect on how much activity is happening in New York right now. The pace is high, expectations are high, and the bar for talent continues to rise.

    What We're Seeing in NYC Hiring

    Across all of these conversations, a few patterns stood out:

    • Startup engineering recruiting in New York is becoming more specialized
    • The best candidates are rarely on the market — they're being sourced directly
    • Speed matters, but signal matters more
    • Founders want recruiting partners who understand startup context, not just resumes

    This aligns with what we're seeing across the companies we work with.

    For Candidates

    If you're exploring roles in New York, there's no shortage of opportunity right now — especially across engineering, product, and design.

    Explore active NYC roles →

    For Founders & Hiring Teams

    If you're building a team in New York, working with a recruiter who understands the startup ecosystem can make a meaningful difference in both speed and quality.

    Learn more about how we work with NYC startups →

    Closing

    New York continues to be one of the most dynamic startup ecosystems in the world. After a week on the ground, it's clear that the companies moving fastest are the ones who are intentional about hiring — and willing to invest in doing it well.

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    Questions or feedback?

    Have thoughts on this post or want to discuss recruiting for your startup? Reach out.